Step by Step Guide to Publishing a Picture Book

Publishing a picture book is an exciting process, but it involves several key steps that require creativity, planning, and a bit of business savvy. Whether you’re self-publishing or going the traditional route, here’s a step-by-step guide to help you navigate the process. 1. Write the Manuscript The first step in creating a picture book is to write your story. Picture…

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Amazon is Not Your ONLY Publishing Option

There are several other platforms that bookstores consider when sourcing books, particularly if they avoid stocking books from Amazon. Here are some of the most popular alternatives: 1. IngramSpark IngramSpark is one of the largest and most widely accepted book distribution platforms. It offers print-on-demand (POD) services and distributes books to bookstores and libraries worldwide through Ingram Content Group. Many…

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The Who and How of a Book Launch Team

Putting together a book launch team is a crucial step in ensuring your book gets the attention it deserves. Here’s a step-by-step guide to assembling an effective book launch team: 1. Define the Purpose of the Launch Team 2. Identify Potential Members 3. Set Clear Expectations 4. Create Incentives 5. Organize and Communicate Regularly 6. Launch Phase 7. Express Gratitude…

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The Hows and Whys of SEO for Authors

Book marketing is a multi-pronged approach. Social media, podcasts features, outreach and more. Have you ever wondered how people get their books to rank higher on search engines to be found by readers? Here I decode how authors can use SEO to promote books. As someone who started with publishing an online magazine that needed SEO to rank higher, I…

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Influencer Marketing for Book Promotions

Influencer marketing is a great way to get your book the word of mouth promotion it needs. Each influencer has a following who keeps an eye on what they are doing, trusts them and pays attention to what they have to say. A mom influencer or book blogger may help you book promotions even more than a news channel (subjectively).…

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Client Testimonial – Elizabeth Lizu

“The interesting thing about coaching is that you have to trouble the comfortable and comfort the troubled.” – Ric Charlesworth This has been 100% with my relationship with Aditi as my coach. She has been phenomenal in helping me be where I am today as an author and I am very glad that I decided to work with her. From…

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Does Social Media Marketing Even Work?

“Digital marketing doesn’t work for me.” I hear so many people say this. They want INSTANT gratification in the form of sales. It is sad that they do not understand the snow ball effect of well placed and consistent reminders of the value only THEY provide. The truth is the core of marketing is and will always remain word of…

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Should I Traditionally Publish or Self-Publish?

Deciding whether to pursue traditional or self-publishing for your work depends on various factors. The truth is though, it comes down to whether you want to invest in your books yourself or get help with it and lost control. Traditional Publishing: Self-Publishing: Factors to Consider: Ultimately, your decision should align with your personal and professional goals as an author. It’s…

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Small or Tall, WE Sparkle After ALl

Book Marketing Strategies for Authors

You published a book. What next? It can be daunting and most importantly disheartening when the world doesn’t start buying your book immediately. Book marketing strategies can be almost a mystery for new authors. The truth is, it takes time and consistency and patience and a mindset shift. Marketing is a combination of – Social media (HUGE!) Utilize social media…

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