Influencer Marketing for Book Promotions

Influencer marketing is a great way to get your book the word of mouth promotion it needs. Each influencer has a following who keeps an eye on what they are doing, trusts them and pays attention to what they have to say. A mom influencer or book blogger may help you book promotions even more than a news channel (subjectively).…

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Writing About Cultures Other Than Your Own

Understanding the need to write diverse books mindfully… for the audience you are intended. I edit children’s books, specifically multicultural ones telling a unique own voice story. I just edited a children’s book about diversity that had a references to Indian culture, and yet most misspelled or wrongly used contextually Something everyone should keep in mind, Is that representation for the sake…

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Arranged Love

The door was locked. There was no way to go out. The whispers grew louder outside, while the silence grew inside. One hand reached for a dupatta, twisting it, hard. Another reached for a collar, pulling it away… A cough erupted somewhere in the room. The sun shone bright, with endless possibilities. Legs unfolded, dragged slowly across the room, to…

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Client Testimonial – Elizabeth Lizu

“The interesting thing about coaching is that you have to trouble the comfortable and comfort the troubled.” – Ric Charlesworth This has been 100% with my relationship with Aditi as my coach. She has been phenomenal in helping me be where I am today as an author and I am very glad that I decided to work with her. From…

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Does Social Media Marketing Even Work?

“Digital marketing doesn’t work for me.” I hear so many people say this. They want INSTANT gratification in the form of sales. It is sad that they do not understand the snow ball effect of well placed and consistent reminders of the value only THEY provide. The truth is the core of marketing is and will always remain word of…

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Should I Traditionally Publish or Self-Publish?

Deciding whether to pursue traditional or self-publishing for your work depends on various factors. The truth is though, it comes down to whether you want to invest in your books yourself or get help with it and lost control. Traditional Publishing: Self-Publishing: Factors to Consider: Ultimately, your decision should align with your personal and professional goals as an author. It’s…

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Small or Tall, WE Sparkle After ALl

Book Marketing Strategies for Authors

You published a book. What next? It can be daunting and most importantly disheartening when the world doesn’t start buying your book immediately. Book marketing strategies can be almost a mystery for new authors. The truth is, it takes time and consistency and patience and a mindset shift. Marketing is a combination of – Social media (HUGE!) Utilize social media…

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What Types of Editing are there?

Do you even need an editor? What types of editing are there? How do I know if someone is right to work with? Here are the answers and here are all the reasons why you need it more if it is a multicultural book… “I can edit my own book!” So many people I know do not even know the…

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